Elevated Street Essentials: Stand out in Style
MENSWEAR BRAND
WHOLE NEW VIBE
01. THE BRAND
Whole New Vibe is a Los Angeles-based menswear brand focused on elevated streetwear staples for everyday wear.
02. CLIENT GOALS
Increase brand visibility and revenue for their new collection through high-quality visuals and a stronger social presence. Highlight the mix-and-match versatility of the pieces while building consistency across platforms.
03. PROJECT SCOPE
Photography · Social Media Strategy · Creative Direction
Add-Ons:
• Email Newsletter Design
• Light Website Updates
04. THE VIBE
Clean, intentional lifestyle images with a laid-back edge—shot outdoors to showcase the versatility and movement of the brand’s collection.
05. THE RESULTS
The visuals were used across Instagram, email campaigns, and the brand’s website—including product imagery. The refreshed content helped increase consistency, boost engagement, and drive sales during the collection launch—directly contributing to increased revenue for the brand.
