HATS & ACCESSORIES BRAND
BORN to ROAM
01. THE BRAND
Born to Roam is a women-owned, Los Angeles-based hats and accessories brand known for their bold, statement-making pieces designed for the modern explorer.
02. CLIENT GOALS
Drive engagement through video content that could be shared across the brand’s Instagram and YouTube channels to strengthen their digital presence.
03. PROJECT SCOPE
Videography · Video Editing · Creative Direction
This included a 3-part video series:
• A short-form video with text overlays
• A client testimonial-style video
• A founder-led brand story for YouTube
04. THE VIBE
Studio shot with a behind-the-scenes feel — staying true to Born to Roam’s identity: confident, creative, and rooted in purpose, capturing the energy of the founder and the new product launch.
05. THE RESULTS
The video series were shared across the brand’s social platforms, helping increase engagement and drive traffic to the website, while reinforcing Born to Roam’s brand story and visual identity.