HATS & ACCESSORIES BRAND
BORN to ROAM
01. THE BRAND
Born to Roam is a women-owned, Los Angeles-based hats and accessories brand known for their bold, statement-making pieces designed for the modern explorer.
02. CLIENT GOALS
Amplify brand awareness through video content designed for social media. The goal was to drive sales, elevate the brand’s presence, and generate excitement around the new product launch.
03. PROJECT SCOPE
Videography · Video Editing · Creative Direction
This included a 4 -part video series:
• 3 short-form videos with logo overlays
• A founder-led brand story
04. THE VIBE
Shot in studio and outdoors in Downtown Los Angeles, capturing the bold, adventurous spirit of the brand.
05. THE RESULTS
The videos boosted social media engagement, increased brand visibility, and supported the successful product launch, leading to online sales of the new products.