MEN’S CLOTHING BRAND
WHOLE NEW VIBE
01. THE BRAND
Whole New Vibe is a Los Angeles-based menswear brand focused on elevated streetwear staples for everyday wear.
02. CLIENT GOALS
The brand needed visuals that did more than just show the product—they wanted to highlight the QTR Zip’s quality and fit in a way that would grab attention, drive social engagement, and turn views into sales.
03. PROJECT SCOPE
Photography · Social Media Strategy · Creative Direction
Add-Ons:
• Email Newsletter Design
• Light Website Updates
04. THE VIBE
Shot in-studio with a clean, elevated look that put the focus on the product. The visuals reflected the brand’s comfort-first style while showing off the quality and versatility of the QTR Zip shirt collection.
05. THE RESULTS
The photography, along with custom assets for social and email, stayed true to Whole New Vibe’s brand and helped the launch feel cohesive across platforms. The campaign sparked strong engagement, drove traffic to the brand’s website, and led to multiple sell-outs.
